Timing might be important - If a recent political candidate was associated with a single color, that hue may carry an emotion with it that has nothing to do with your brand.

Understanding the surrounding culture is important when considering color. That same color combo might mean much less in Alabama or Beijing.

Culture is important - If you live in Green Bay, Wisconsin, green and gold mean a lot to you.

In contrast, if your favorite car was red, that color might evoke happy feelings for you.Ĭolor psychology might not be a solid science, but there are a few ideas that can inform your decisions: If your high school girlfriend wore a light blue dress to the prom and then broke up with you, light blues might make you upset. How a color makes you feel is very personal. Smart Marketing: Colors and Their Meaning - Color PsychologyĪnyone who has ever considered creating a logo, designing marketing material, or painting a wall in their business office has had to venture into the concept of “color psychology.”

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